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American Heritage

They got loud and started a revolution. American Heritage out of southern Missouri redefined what it means to craft products. They started this business with their own candles and now are a wholesale product company that does things a little differently. 

DELIVERABLES:

Brand + Identity

Design + Illustration

Art Direction

Packaging 

Campaigns 

Web Design

Web Design

Strategy

Copywriting

Product Photography

Content Awareness

Social Media

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Upon discovery, American Heritage reached out to Lovell Design Company to curate some concepts which led us down the road to rebranding the vintage Americana brand. We wanted to shake it up from the original eagle centric, bold type, arched tagline to a more authentic and homage paid design to what the fore fathers would have wanted out of a brand. This is not one step but several in coming up with a strategy that fit their needs. 

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American Heritage has also been working with Lovell Design Company on ongoing packaging campaign projects that include logos, illustrations, and labeling.

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